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Your
organizational goals may be to increase
shareholder value, engage employees,
partner with suppliers, deepen customer
loyalty or align interests with policy
makers. Effective communications planning
is key to protecting and enhancing your
organization’s relationships with
its critical stakeholders. A well-planned
and executed communications strategy
will help you reach your target market
and achieve your corporate goals. Kelly
Motley has a proven record in custom
designing communications plans for multi-million
dollar corporate projects to help achieve
business objectives and results. |
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Your organization
may be changing the way employees perform
their jobs or introducing new technology.
Effective communications is vital to
keeping employees engaged in the success
of your organization. |
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More than
likely, your organization has multiple
external stakeholders who affect your
organizational performance. Examples
of external stakeholders include: customers,
a community, media, shareholders, suppliers
and policymakers. You may need assistance
in identifying and prioritizing your
key external stakeholders, establishing
communications strategies and effectively
executing on theses strategies. |
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With the goal to educate or influence target audiences, Kelly Motley delivers well-crafted content to clients, with a marketing emphasis.
- Fundraising letters for philanthropic events
- Company, product, service and client profiles
- Client testimonials: interviews and writing
- Annual report copywriting
- Op-eds
- Newsletters
- Articles for corporate Internet sites
- Articles for internal corporate Intranet sites
- Articles for corporate newsletters and magazines
- Articles ghostwritten for trade and consumer publications
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Whether you need to roll out a new organizational initiative to employees,
deliver legislative testimony, demonstrate your expertise at a trade meeting or simply make opening remarks; Kelly Motley offers speech writing on any given topic. |
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Building your image and awareness through well-planned events and promotions
to strategically attract or influence key stakeholders. |
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Tell your organization’s compelling story with a well-crafted media release
that can be accompanied with a fact sheet or a corporate backgrounder. |
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